Marketing Manager

Sterling, Virginia, United States Full-time

 

Marketing Manager

Location: Sterling, VA

 

Overview:

Sestra Systems, an innovative startup delivering IoT-based smart dispensing solutions to the beverage industry, is recruiting a Marketing Associate to help develop its brand & marketing team. 

 

Responsibilities:

This is an important role in a company with remarkable growth potential where you have the chance to influence the company’s direction. You will be responsible for communicating the Sestra brand, helping to set strategy, develop segmentation, build value props, and more. In your role, you will be involved with...

  • Brand Management 
    • Develop employer brand to attract new talent to our growing team.
    • Maintain consistency in the Sestra brand by implementing standards across all forms of media (e.g., website copy, imagery & videos).
    • Update & maintain Marketing team’s documentation & files
  • Sales & Pipeline Support
    • Create messaging & promotional material (print, digital, video, etc.) to communicate the value of Sestra’s products.
    • Define how we distinguish ourselves from our competitors, how to effectively communicate to our core market and where there are untapped opportunities.
    • Work with Customer Success & Analytics teams to tell compelling client stories that illustrate customer successes.
  • Client Nourishment
    • Be a brand evangelist, launching campaigns that grow our client list and discover unique ways to present our products continue to add value.
    • Maintain library of resources to help clients get the most value from our products.
    • Create visual materials geared toward promoting & facilitating use of our product.
  • Content & Communications
    • Educate & attract potential clients through blog, social media & email.
    • Develop & execute targeted campaigns with an eye on analytics to justify results.
    • Coordinate launch strategy of new product features to current and potential clients.
  • Events & Outreach
    • Manage marketing events & exhibitions from initial planning stage to execution.
    • Cultivate strategic partnerships with influencers & attend networking events.

Education & Experience Requirements:

  • Bachelors degree in Marketing or Communications
  • 3+ years of experience with B2B marketing
  • Excellent verbal & written communications skills
  • Experience in Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
  • Experience in developing strategy for content creation & dissemination across channels including blog, email & social media
  • Experience in generating & nurturing leads through a mix of tactics
  • Ability to work individually & in a collaborative team environment
  • Design/Photography experience & knowledge of Adobe Creative Suite a plus
  • High level of initiative & ownership & flexibility
  • Ability to self-direct and task switch between strategic and tactical initiatives regularly
  • Preference to work on highly ambiguous projects – where you are expected to test hypotheses and stand up best practices that don’t exist today

 

Location & Benefits:

  • This position is located in Sterling, VA 20166
  • Title and salary commensurate with experience 
  • Dog friendly office
  • Company equity
  • 401k, Medical, Dental, and Vision coverage

 

About Sestra: Sestra was founded by Lev Volftsun, a serial entrepreneur who has sold two technology companies to Cisco Systems & a third to Metaswitch, with a total accumulated value of over $1B. We strive to become the gold standard for beverage dispensing by bringing IoT connectivity to on-tap dispensing & serving the perfect pour, delivering revolutionary loss prevention to customers serving draft beverages (beer, wine, cocktails, cold brew coffee, etc.).  Our patented pour control technology ensures that each & every glass of beer, wine or mixed drink is poured to the exact volume & temperature specified, virtually eliminating costly over-pouring. Our hands-free, Push to Pour dispensing increases speed of service, eliminating long lines & increasing revenues during the busiest service periods.  Our connected devices record all events & syncs with the cloud to provide valuable real-time analytics & remote administration capabilities to our customers.   

Sestra’s smart dispensing solutions are installed as mission-critical applications within iconic sports venues, cultural centers, hotels & restaurants across the country.  The Washington Nationals, Kennedy Center, Warner Theater, Lincoln Center, Greenbrier Resort & Longwood Gardens are just a few of our local clients.