Product Manager

Sterling, Virginia, United States | Full-time


Job Description:  Product Manager      January 2018


Sestra Systems, an innovative startup delivering IoT-based smart dispensing solutions to the beverage industry, is currently recruiting someone to run Product Management at the company.  This position develops products, generates product requirements, determines specifications, prioritization, pricing, and time-integrated plans for product introduction, and works closely with marketing communications to develop go to market plans. We are looking for a talented product management team member who wants the excitement that only a start-up can provide.  You will have an early-stage role, influencing the company’s technology direction.  The role will begin as an individual contributor and will expand as the company grows.


This is the leadership role for product management within the company with many opportunities for impact.  

Key areas of responsibility:

  • Strategy: Setting a product vision and strategy
  • Ideation: Gather and promote the most relevant ideas into features using evidenced based decision making/business cases
  • Roadmapping: Plan and prioritize what (and when) the teams will deliver 
  • Features: Define the “what” with detailed requirements which are provided to, reviewed and revised with the engineering, operations, billing, and analytics team
  • Leadership:  Run the company product council
  • Go-to-market: Work with cross-functional teams to deliver a complete customer experience
  • Pricing:  Determine product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing standard customized orders.
  • Competitive Positioning: Assesses market competition by comparing the company's product to competitors' products.
  • Market Research:  Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
  • Forecasting:  Prepare short-term and long-term product sales forecasts and special reports and analyses
  • Communications: Communicate strategy, plans, risks, and changes to all of the relevant participants and stakeholders
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
  • Contributes to team effort by accomplishing related results as needed

Experience Requirements:

  • Bachelors degree, technical degree preferred
  • 5+ years experience leading product management efforts for a product or company is required.
  • IoT experience a plus
  • SAAS experience a plus
  • Experience working with Food and Beverage equipment or analytics including POS desired but not required.

Location and Benefits

  • This position is located in Sterling, VA 20166
  • Title and Salary commensurate with experience 
  • Company equity
  • 401k 
  • Medical, Dental, Vision coverage


About Sestra Systems 

Sestra was founded by Lev Volftsun, a serial entrepreneur who has sold two technology companies to Cisco Systems and a third to Metaswitch, with a total accumulated value of over $1B. Our mission is to become the gold standard for beverage dispensing by bringing IoT connectivity to on-tap dispensing and serving the perfect pour, delivering revolutionary loss prevention to customers serving draft beverages (beer, wine, cocktails, cold brew coffee, etc.).   Our patented pour control technology ensures that each and every glass of beer, wine or mixed drink is poured to the exact volume and temperature specified virtually eliminating costly over-pouring. Our hands-free, push-to-pour dispensing increases speed of service, eliminating long lines and increasing revenues during the busiest service periods.  More importantly, our connected devices record all events and syncs with the cloud to provide valuable real-time analytics and remote administration capabilities to our customers.   

Sestra’s smart dispensing solutions are installed as mission-critical applications within iconic sports venues, cultural centers, hotels and restaurants across the country.  The Washington Nationals, Kennedy Center, Warner Theater, Lincoln Center, Greenbrier Resort and Longwood Gardens are just a few of our local clients.