Head of Business Analytics

Sterling, Virginia, United States Full-time


Head of Business Analytics

This position is located in Sterling, VA.  Remote options are not available. 

Position Overview

As the Head of Business Analytics, you will be responsible for developing and advancing the company’s analytics strategy; for product management pertaining to customer-facing analytics products; and for the development and application of internal metrics and business intelligence.


  • Define and drive overall ‘Dispensing as a Service’ analytics strategy and roadmap.
  • Provide vision and product management for analytics products including prototyping.
  • Drive implementation of analytics improvements by working closely with marketing, engineering and operations.
  • Develop, maintain, and grow analytics partnerships and integrations, both with customers and third-party vendors.
  • Creatively integrate with multiple sources of complementary data to provide insights on pour patterns:weather, attendance, schedules, venue type, guest profiles, etc.
  • Enable sales and customer success by performing quantitative analyses to support and improve customer acquisition and retention (e.g., return on investment, profitability, usage projections, end of year reports, regular touchpoints.)
  • Model customer behavior by performing quantitative analyses to discover patterns and trends in customer behavior and to predict future behavior.
  • Present analyses and conclusions to company leadership and, as needed, to external partners and customers.
  • Work with clients to help them understand their own patterns and trends to learn more about their business, and to feed requirements into the ongoing product rollouts.
  • Become Sestra’s expert on the competitive landscape and offerings for hospitality analytics.

Education & Experience Requirements:

  • Four-year degree from accredited university, preferably in a quantitative field (mathematics/statistics, engineering, computer science, natural sciences, economics, etc.)
  • 5+ years of experience with data analysis, business insights, and data science — must include ownership of analytic problems from definition to solution to delivery
  • Must have experience working directly with clients
  • Experience leading an analytics function a plus
  • Experience with product management or product ownership a plus
  • Startup experience a plus
  • Experience in food & beverage or hospitality industries a plus


Salary and Benefits:

  • Competitive salary
  • Health benefits
  • Sestra equity

About Sestra Systems, Inc.

Sestra Systems brings the Internet of Things (IoT) to the beverage dispensing industry, disrupting the market by providing ‘dispensing as a service’ and building more profitable, effortless, and eco-friendly programs for our marquis clients.  Our patented solutions are capable of equipping any keg system with electronic, push to pour dispensing, automated portion control, real-time analytics, remote locking through mobile devices and a sophisticated, cloud-based rules and compliance engine.  With the push of a button, our clients serve guests quickly and pour a consistent glass every time – perfect portions, temperature, freshness – for beer, wine, batched cocktails, cold brew coffee and more.   Sestra Systems is an award-winning company headquartered in Sterling, VA. Our clients span North America and include iconic sports venues, cultural centers, hotels, casinos, cruise ships and restaurants.  The Washington Nationals, Kennedy Center, Warner Theater, Audi Field, Greenbrier Resort and Capital One are just a few of our clients in Metro D.C.

Sestra has a growing team of more than 40 people and is led by CEO, Lev Volftsun, a serial entrepreneur who has sold two technology companies to Cisco Systems and a third to Metaswitch, with a total accumulated value of over $1B.